Mascot & Merchandise Design
The PECAR Mascot
The client
PECAR is a specialty coffee shop built around life’s little indulgences. Its name means “to sin” in Spanish.
The idea
The mascot is that moment when you know you shouldn’t have another coffee or pastry, but happily do anyway. Cheeky rather than guilty, he gives the brand a face with a little attitude.
The result
A character who can live on cups, boxes, bags and signage across the whole coffee shop.
Soft & Subtle by JaNi →
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