Brand Identity Design
Soft & Subtle by JaNi
The client
Soft & Subtle is a UK wellness brand centred on balance, self-discovery and inner peace.
The idea
The identity is gentle and understated. Elegant type, earthy neutrals and small details create a visual language that feels calm, intimate and quietly confident.
The result
A quiet visual language that carries across candles, tea, bath products and stationery.
The Shoals Party →
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