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Brand Identity Design

Bali, Indonesia

Tante Endes

Tante Endes character illustration with her three cats Tante Endes logo over a photo of the kitchen
Tante Endes logo over a photo of the kitchen Tante Endes character illustration with her three cats

The client

Tante Endes was born from a simple love for cooking at home, where good food is made slowly and shared warmly. Her three cats keep her company while she cooks, so they became part of the portrait.

The idea

Rather than a polished, overly commercial food logo, the design keeps the imperfections and personality that make the brand feel truly hers.

Client: Tante Endes, home cooking
Scope: Illustration · Logo · Packaging

Tante Endes food packaging, bags, boxes and stickers

The result

The illustration was simplified into a logo. The characters stay recognisable, and the mark works on food packaging, stickers and everyday brand use.

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